Director, Automotive Sales & Development: C-4 Analytics

C-4 Analytics is a fast-growing, private, full-service digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. C-4 Analytics is committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. We are currently hiring for a Director, Automotive Sales & Development as we look to expand our team and support our growing roster of local and national clients.

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Who We're Looking For: Director of Automotive Sales and Development

The Director of Automotive Sales and Development will unify the Sales team's activities to win new business. This role leverages reporting and data to monitor employee performance, support sales growth, and enhance employee engagement and cross-functional leadership.

The Director of Automotive Sales and Development is a key leader in a fast-paced, results-driven environment, responsible for achieving growth targets. The Director of Automotive Sales and Development reports to the Chief Sales Officer.

We will prioritize local candidates who can commute to our Wakefield, MA office. However, we are open to considering exceptional candidates who are not local.

A day in the life of a Director of Automotive Sales and Development

The Director of Automotive Sales and Development is responsible for overseeing and leading the sales activities of the Digital Consultants (DCs). This role focuses on managing the sales pipeline and cycle, using reporting to monitor and drive team performance.

Sales Strategy & Execution: Work with the Chief Sales Officer (CSO) to support the management of the prospect pipeline and close high-priority business.
Team Leadership: Directly lead the sale of large group opportunities by overseeing the sales pipeline and cycle for all Digital Consultants (DCs). This leadership role will ensure DCs effectively manage their pipelines of small- to mid-sized dealer groups (3-5 roofs) and provide direct support to help them close deals.
Pipeline Management: Ensure each sales consultant has a minimum of 20 opportunities in their name being actively worked.
Revenue Generation: After six months in the role, lead the growth of the Referral Program, aiming to generate six closed referrals per quarter. Create a process for "Win-Backs" to produce at least three per month.
Recruiting & Training: Support the CSO with recruiting needs.
The Director Sales and Development is also expected to back all opportunities with strong reporting and a clear return on investment. This role will fulfill a variety of leadership functions as requested and directed by the CSO and other corporate executives.

What you’ll need to succeed:

Experience:
- 5+ years in sales or sales management with experience managing remote sales teams and an agile selling process.
- 8+ years of combined inside/outside sales experience
- Proven track record of coaching and developing sales professionals to achieve measurable outcomes.
- Candidates must possess expert knowledge of the Automotive industry, especially the Tier 2 and Tier 3 landscape with a demonstrated ability to identify and successfully engage with key decision makers to drive new business.
Skills:
- Strong coaching and mentoring capabilities with an emphasis on sales techniques and pipeline management.
- Excellent communication and interpersonal skills to build trust and motivate new hires.
- Analytical mindset with the ability to assess ramp DC performance data and adjust strategies accordingly.
Technical:
- Familiarity with CRM systems (HubSpot preferred) and pipeline management tools.
- Proficient in sales enablement platforms and tools for data-driven coaching.
Education:
- Bachelor’s degree in Business, Sales, Marketing, or a related field preferred.

Travel required - about 50% travel

Compensation:

Compensation: We offer a competitive compensation commensurate with experience and qualifications. The final salary will be determined based on factors such as skills, knowledge, and demonstrated expertise.

Please note that the salary range is flexible and negotiable based on individual qualifications and fit for the role. We encourage candidates to discuss their salary expectations during the interview process.

Working at C-4 Analytics

We provide our employees with a range of benefits, including career development programs, unlimited paid time off, and additional perks. All are welcome to visit our careers and culture page for more details.

More About C-4 Analytics

C-4 Analytics takes the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

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C-4 Analytics

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Director, Automotive Sales & Development