General Sales Manager (GSM) – Ford Dealership

Location: Randolph NJ / East Hanover NJ
Compensation: $160,000 – $250,000 annually (performance-based)
Benefits: Full Benefits Package + 401(k)

About the Opportunity

We are a high-volume, growth-oriented Multi Ford dealership group seeking an experienced General Sales Manager (GSM) to lead and elevate our sales operations. This is a key leadership role responsible for driving new and used vehicle performance, developing a strong sales team, and delivering an exceptional customer experience while maximizing profitability.

Key Responsibilities

Lead and manage all aspects of new and used vehicle sales operations
Drive sales volume, gross profit, and market share while maintaining compliance
Recruit, train, coach, and develop Sales Managers and Sales Consultants
Establish and monitor sales goals, KPIs, and performance metrics
Collaborate with Finance, Service, and Fixed Ops to optimize dealership performance
Ensure a high level of customer satisfaction and CSI performance
Oversee inventory management, pricing strategies, and desking processes DMS R&R
Maintain strong relationships with Ford representatives and adhere to OEM standards

Qualifications

Proven experience as aGeneral Sales Manager or Sales Director in an automotive dealership
Ford dealership experience strongly preferred
Track record of achieving high sales volume and profitability
Strong leadership, coaching, and team-building skills
Deep understanding of desking, inventory management, and automotive retail analytics
Excellent communication, organizational, and decision-making abilities
Ability to lead in a fast-paced, performance-driven environment

Compensation & Benefits

$160,000 – $250,000++ annual earning potential (base + performance incentives)
Full benefits package (medical, dental, vision)
401(k)
Paid time off and holidays
Long-term career growth with a stable, reputable 24 franchise dealer group

Why Join Us

Competitive compensation at the top of the market
Strong inventory and brand recognition with Ford
Supportive ownership and leadership team
Opportunity to make a significant impact and grow with the dealership

Apply confidentially today to join a dealership committed to excellence, performance, and leadership.

Performance Ford of East Hanover, LLC

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