RODNEY G.

Skills

- Sales cycle management and process optimization
- New business development and revenue growth strategy
- Automotive finance, deal structuring, and CIT management
- Vehicle financing through lender networks and compliance management
- F&I product sales (warranties, GAP, and aftermarket products)
- Team leadership, coaching, and talent development
- Recruiting, hiring, and training sales and BDC teams
- Business Development Center (BDC) setup and management
- CRM implementation, change management, and multi-store CRM oversight
- Customer relationship management and repeat/referral business growth
- Sales forecasting, planning, and performance reporting
- Online and e-commerce sales strategies for dealerships
- Complex issue resolution and customer satisfaction improvement
- Proficiency with Vauto, DealerTrack, CDK, VinSolutions, Elead, Dealerops, and similar tools
- Data analytics skills with R, SQL, and Tableau, plus Google Data Analytics and AI certifications

About

Seasoned automotive sales and finance leader with 20+ years of experience driving revenue, leading high-performing teams, and optimizing sales and F&I processes across multi-store dealerships. Proven track record in securing vehicle financing, maximizing profitability through extended warranties and protection products, and ensuring regulatory compliance while delivering an exceptional customer experience. Experienced in building and scaling Business Development Centers, implementing CRM and dealership software solutions, and coaching diverse sales teams to exceed targets and grow market share. Strong business acumen backed by a BBA in Management and advanced certifications in data analytics and AI, with a focus on using data to inform strategy and improve performance.