Sales Manager — Spirit Lake Ford CDJR

Spirit Lake, Iowa
Schedule: Monday–Friday 8–6 • Saturday 8–4 • 5-day work week
Performance-Based Pay — We Love Cutting Big Checks

About Us

Spirit Lake Ford CDJR is part of the fastest-growing auto dealer group in the Midwest, operating in Iowa’s fastest-growing market. In just 18 months since taking over, we’ve grown 150%, expanded our footprint, and built a culture centered around winning, teamwork, and rewarding excellence.

We don’t cut pay plans when you succeed — we celebrate it. If you're hungry, driven, and ready to level up your career with a growing, high-performance organization, this is the place.

Position Overview

We are looking for an energetic, process-driven Sales Manager to lead our Spirit Lake Ford CDJR sales team. The ideal candidate is a motivator, coach, and closer — someone who thrives on developing people, improving processes, and delivering consistent results.

You will oversee daily sales operations, manage the sales team, maximize gross, drive F&I performance, and ensure our customers receive an exceptional buying experience from start to finish.

What You’ll DoLeadership & Team Development

Lead, train, and motivate the sales team to achieve daily, weekly, and monthly goals.
Conduct daily sales huddles, set clear expectations, and maintain a high-performance culture.
Coach team members on product knowledge, lead follow-up, appointment setting, and closing skills.

Operational Excellence

Manage all showroom activity and ensure every customer receives a professional introduction and manager T.O.
Maintain CRM accountability (lead response times, follow-up tasks, appointment scheduling).
Monitor inventory, pricing, and vehicle merchandising to maximize traffic and gross.
Work collaboratively with F&I to improve penetrations and overall PVR.

Sales Performance

Drive consistent appointment, show, and close rates.
Support the team in working unsold showroom traffic and online leads.
Ensure every deal is structured for maximum profit while maintaining high customer satisfaction.

Customer Experience

Oversee the complete sales process to ensure transparency, ease, and exceptional service.
Engage with customers face-to-face, via phone, and by video when needed.
Resolve escalations and guarantee a smooth sales-to-service handoff.

What We’re Looking For

Proven automotive sales or management experience
Strong leadership, accountability, and coaching skills
Understanding of digital retail and CRM processes
Ability to manage high-volume activity in a fast-growing store
High-energy personality with the ability to inspire others
Results-oriented mindset — you love to win and help others win

Why Join Us? Performance-Based Pay

We reward performance with big commission checks — and we never cut pay plans just because someone is successful.

Explosive Growth

Fastest-growing dealer group in the Midwest
Spirit Lake is the fastest-growing market in Iowa
Store volume up 150% in 18 months

Work-Life Balance

Monday–Friday 8–6
Saturday 8–4
5-day work week

Career Growth

We are expanding rapidly — we promote from within and develop future GSMs, GMs, and directors.

Culture

We’re competitive but supportive. Professional but fun. Fast-paced but people-focused.

Ready to Join a Winning Team?

If you want to grow your career, lead a high-performing team, and be part of something big in the Midwest’s fastest-growing auto group, apply today and let’s talk.

Jay Nelson-Director of Variable Operations

jay.nelson@colemanauto.com

Job Type: Full-time

Pay: $120,000.00 - $400,000.00 per year

Benefits:

Dental insurance
Employee discount
Health insurance
Life insurance
Opportunities for advancement
Paid time off
Paid training
Professional development assistance
Vision insurance

License/Certification:

Driver's License (Required)

Work Location: In person

Spirit Lake Ford CDJR

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