Company Profile
80 years and countless innovations later, JCB is the world’s largest privately-owned manufacturer of construction and agricultural equipment. At 22 plants spanning four continents—and countries including the United States, the United Kingdom, India and Brazil—JCB manufactures a range of more than 300 products including Loadall telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and Fastrac tractors.
JCB people are at the heart of our business and as a family-owned business we answer to our customers, not a group of shareholders. That freedom allows us to concentrate on developing the latest technologies and incorporating them into our equipment. We focus on what our customer needs on the jobsite – a machine that holds up in the toughest environment and increases their productivity.
At JCB, we stand behind our products – and our name.
Position Purpose
The Go-to-Market Manager will lead the go-to-market governance process, ensuring alignment and collaboration across sales, marketing, S&OP, and finance teams to prioritize and execute on key business opportunities. This role is pivotal in driving the synchronization of go-to-market strategies and ensuring successful launches on the 1st of each month by orchestrating cross-functional efforts and maintaining strategic focus.
Major Tasks, Responsibilities & Key Accountabilities
- Facilitate monthly governance meetings to align sales, marketing, S&OP, and finance teams on top business priorities.
- Develop and present go-to-market plans to the North American CEO for approval, reflecting business benefits.
- Coordinate and track deliverables across departments to ensure all go-to-market tools—vehicle discounts, marketing investments, sales team focus, and dealer engagement—are activated on time.
- Leverage analytical skills and business acumen to prioritize high-impact business opportunities.
- Build and manage a master calendar for the year, integrating critical meetings in a minimally disruptive way.
- Ensure consistent execution of the governance process through disciplined, recurring meetings and stakeholder engagement.
- Monitor critical monthly meetings to maintain smooth operation of go-to-market governance.
- Project management of Strategic Growth Initiatives
Minimum Qualifications
- Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
- 5+ years of experience in go-to-market strategies, sales operations, or cross-functional coordination roles.
- Strong leadership and influencing skills, with a proven ability to align diverse teams and stakeholders.
- Exceptional analytical and problem-solving abilities to focus on high-value opportunities.
- Superior communication and presentation skills, comfortable interacting with all organizational levels.
- Highly organized, with a forward-thinking approach to calendar management and process discipline.
Preferred Qualifications
- Experience in the automotive industry (e.g., vehicle discounts, dealer engagement) is a plus.
- Proficiency in project management tools and collaboration software.
Knowledge, Skills, Abilities & Competencies
- Proficient in Microsoft Office software
- Comfortable in an in-person office environment
- Technical competence is a plus
- Must be customer service oriented, flexible, and have a high energy level
- Must have excellent follow-through skills
- Must have a professional, polished, and sophisticated demeanor and be comfortable in most social settings
- Must be open to domestic and international travel
- Desire and proven ability to learn and grow
Job Conditions
- Both office environment and occasionally manufacturing/factory environment
- Subject to noise and temperature changes
Physical Requirements
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to:
- Sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.
- The employee is occasionally required to stand and walk.
- The employee must frequently lift and/or move up to 10 pounds.
- Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus.
JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED.
JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however, as a global company, JCB offers many job opportunities outside of the U.S. which can be found through our website at https://www.jcb.com/en-gb/about/careers.
Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
